GMAR Upgrades Tether RE Member Benefit — Now FREE for All Agents
Milwaukee, WI | September 8, 2026
This September, as the real estate industry observes REALTOR® Safety Month, the Greater Milwaukee Association of REALTORS® (GMAR) announced an upgrade to its existing Tether RE member benefit: the platform is now FREE for all eligible GMAR agents, at no cost. Tether RE is a safety and productivity platform built specifically for real estate professionals.
The enhanced partnership marks a significant shift from GMAR’s previous discounted-access arrangement with Tether RE. Going forward, the platform is available to members as a complimentary benefit of GMAR membership, with no subscription fee required. Each agent will also receive 24 free lookups per month at no additional cost.
The upgraded benefit will officially relaunch on September 2nd. Members interested in learning more, including how to sign up for the kickoff webinar, are encouraged to contact their GMAR staff for details.
With this upgraded, free membership benefit, GMAR agents gain access to:
24/7 Live safety monitoring from trained safety agents during showings, open houses, and client meetings
SOS alerts for discreet, on-demand emergency assistance, and EMS dispatch
Safety timers to ensure agents can get help, if needed, during appointments
Client verification tools, including phone number lookups, address checks, and criminal background checks
Struggle and impact detection to help identify falls, attacks, car accidents or sudden impacts
Navigation and mileage tracking for business reporting and tax purposes
Expense tracking to help agents stay organized and write off expenses
Brokerage branding options for a polished, client-facing experience
24 free lookups every month — included at no cost to each agent
“REALTORS® often work independently, meet new people and spend a great deal of time in the community,” said Tom McCormick, 2026 GMAR Chairman. “Providing Tether RE gives our members another practical resource to help them stay prepared and make safety a priority in their day-to-day business.”
“We are so excited to announce this new savings for GMAR agents,” said Vanessa Martin, Co-Founder of Tether RE. “This shift to a fully free membership benefit is more than a partnership update, it’s a reflection of GMAR’s genuine dedication to protecting every single one of its agents. By providing Tether RE to it's agents at no cost, GMAR is telling its members, loud and clear, that their well-being comes first. We’re proud to help deliver that peace of mind and protection in the field.”
By upgrading the benefit and removing the cost barrier entirely, GMAR is reinforcing its commitment to agent safety at a time when REALTORS® across the country are spotlighting the importance of preparedness in the field. Whether meeting a new client for the first time, hosting an open house, or traveling between showings, agents can now rely on Tether RE’s safety tools free of charge.
Member Access
GMAR members can activate Tether RE by visiting TetherRE.com/gmar for registration details and onboarding support. Members are encouraged to contact their GMAR staff for more details on signing up.
About the Greater Milwaukee Association of REALTORS® (GMAR)
The Greater Milwaukee Association of REALTORS® serves thousands of real estate professionals across the region. GMAR is committed to supporting its members through education, advocacy, and resources that foster professionalism, protect property rights, and ensure agents have the tools they need to succeed in a rapidly evolving industry. For more information, visit gmar.com.
About Tether RE
Tether RE is a safety and productivity platform built exclusively for real estate professionals. The platform combines continuous live safety monitoring with field-ready tools, including proximity timers, SOS alerts, navigation, mileage and expense tracking, and showing management. For more information, visit www.TetherRE.com.
Media Contact
Monica Baer
GMAR Public Relations
mbaer@baercarlson.com
Vanessa Martin
Tether RE Co-Founder
vanessa@TetherRE.com
